In this article, I’d like to show you how to learn pay per click marketing and avoid common mistakes so many newcomers make. PPC can be very costly, like a bad day at the casino, if you’re not careful! Pay Per Click (PPC) is basically paying to advertise or promote your offer or content on search … Read more
The people who visit your website and who even become customers are not a once-and-done deal. It is the start of a relationship where you are earning the trust of your audience. Let’s explore what is a Trusted Advisor, and how this model can help you build great relationships with your audience. Getting to … Read more
Well? Stop being a “sell-bot” and be human, darn it! There, that’s it. That’s how to attract customers to your business or website. Customers are humans seeking the help of other humans to answer their question or solve a problem. Not only that, they are looking for someone to relate to, someone who can empathize with … Read more
Having a beautiful WordPress blog (or any website) is a waste of time if nobody can find it! So, I’d like to show you a simple strategy on how to use keywords in WordPress, or any blog or website. By “keywords” I mean the phrase of words your prospective visitor types in the search bar … Read more
Keyword research can be fun – it’s a bit like panning for gold. Having the right tools makes it easier to sort out the dirt and find those gold nuggets! An important task for any business who want’s to attract the right traffic to their website is keyword research. Up until the last decade or … Read more